Jul 15, 2019
2019 is the year of the podcast;
high value and low competition means the opportunity for
first-mover advantage is hot right now. But how does one avoid
being just another voice with nothing to say? In episode 045 of
Social Minds, we’re joined by Social Chain audio executive Charlie
Perry. Charlie played a crucial role in getting PrettyLittleThing’s
podcast, PLT: Behind Closed Doors, to number one in the top podcast
charts in just 24 hours. In this episode, she reveals how to rank
in the top charts, why downloads are a weak metric and why
discoverability is key. We also discuss the importance of audio
quality, effective promotion and the lucrative qualities unique to
podcast listeners. Finally we explain where brands fit into the
mix—and why branded podcasts are proving to be a life line for
those seeking diversification, intimate consumer relationships and
a home for long-form, value-rich content.