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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

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  2. How Surreal Turns Failure Into a Roadmap For Success | John Thornton, Surreal

How Surreal Turns Failure Into a Roadmap For Success | John Thornton, Surreal

Apr 16, 2025

In a space where failure is hidden from a wider audience, Surreal embrace the imperfect. A challenger brand within the staid world of cereal marketing, Surreal have emerged as a distinct voice.

John Thornton, Senior creative at Surreal breaks down the process of embracing your marketing bluffs and peeling back the veneer of the social economy.