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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

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  2. NICE Drinks – The Art of the Crowd-Pleaser | Amy Cheyne | NICE

NICE Drinks – The Art of the Crowd-Pleaser | Amy Cheyne | NICE

Aug 10, 2026

How do you build a brand that resonates with everyone without losing your edge? 

In a market crowded with ‘stuffy’ booze brands, NICE has carved out a new space by refusing to take themselves too seriously. In this session, we sit down with the team behind the brand to explore their crowd-pleasing philosophy - a strategy that bridges the gap between viral digital stunts and meaningful, real-world community building. From iconic IRL stunts to reactive, budget-friendly social wins, discover how NICE ignores the red tape to deliver authentic, high-impact marketing that keeps the crowd coming back for more.

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