Dr. Oetker is a brand that has a place in every household’s cupboards, but it’s also found its place on everybody’s social feeds - particularly for its baking category.

Today’s guest is Josephine Keller, Dr. Oetker’s head of digital marketing, and she joins us to share how the brand has successfully built out...

Procurement isn’t just about cost-cutting anymore. It’s about chemistry, collaboration and long-term value. That’s the message from this week’s guest, Tina Fegent – one of the UK’s first marketing procurement specialists and a leading voice in agency-client relationships. 

In this episode, we explore how...