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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

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How Kopparberg’s creator partnerships are building a brand that lasts | Nancy Dales, Senior Customer Marketing Manager, Kopparberg

Feb 16, 2026

Since we last heard from Kopparberg at our live podcast session at MAD//North in 2025, a lot has happened for the UK’s largest fruit cider brand – namely, the launch of its refreshed creator and influencer strategy last spring. Since then, the brand has been on a mission to entice its core audience of young adults 

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