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The War on Cars

The War on Cars brings you news and commentary on the latest developments in the worldwide fight to undo a century's worth of damage wrought by the automobile and make cities better. Hosted by Doug Gordon, Sarah Goodyear and Aaron Naparstek and produced by Curtis Fox. Music by Nathaniel Goodyear. Logo by Dani Finkel/Crucial D.

Feb 6, 2024

Did you ever see a car advertisement that you thought was so ridiculously irresponsible it should be banned? Well, the people at Adfree Cities, an advocacy group based in the United Kingdom, did, and they decided to do something about it. They went up against Toyota over an ad for the Toyota Hilux SUV that shows drivers ripping through sensitive natural areas and cities—and they won, getting the ad taken off the airwaves and the streets. We talked with two members of the organization, Veronica Wignall and James Ward, about how they’re tackling the auto industry’s most egregious marketing campaigns, as well as their larger mission to create “happier, healthier cities free from the pressures of corporate outdoor advertising.”

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Check out Adfree Cities and their partner organization, Badvertising.

See the Toyota Hilux ad that UK regulators deemed “had not been prepared with a sense of responsibility to society.”

It’s not too late to register for the Winter Cycling Congress, February 22 – 24 in Edmonton, Alberta, Canada. It will be freezing and we will be there!

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This episode was produced by Sarah Goodyear. It was edited by Ali Lemer. Our theme music is by Nathaniel Goodyear.