Feb 6, 2024
Did you ever see a car advertisement that you thought was so ridiculously irresponsible it should be banned? Well, the people at Adfree Cities, an advocacy group based in the United Kingdom, did, and they decided to do something about it. They went up against Toyota over an ad for the Toyota Hilux SUV that shows drivers ripping through sensitive natural areas and cities—and they won, getting the ad taken off the airwaves and the streets. We talked with two members of the organization, Veronica Wignall and James Ward, about how they’re tackling the auto industry’s most egregious marketing campaigns, as well as their larger mission to create “happier, healthier cities free from the pressures of corporate outdoor advertising.”
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See the Toyota Hilux ad that UK regulators deemed “had not been prepared with a sense of responsibility to society.”
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This episode was produced by Sarah Goodyear. It was edited by Ali Lemer. Our theme music is by Nathaniel Goodyear.