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The War on Cars

The War on Cars brings you news and commentary on the latest developments in the worldwide fight to undo a century's worth of damage wrought by the automobile and make cities better. Hosted by Doug Gordon, Sarah Goodyear and Aaron Naparstek and produced by Curtis Fox. Music by Nathaniel Goodyear. Logo by Dani Finkel/Crucial D.

Feb 14, 2024

In what’s become an annual tradition, we take a critical look at the car ads that aired during the Super Bowl and consider what they say about driving, culture, consumerism, and the United States… which is all the same thing, right? The big story this year is not so much which car companies chose to spend $7 million for 30 seconds of air time but which chose not to and why. (There were zero ads from the Big Three U.S. automakers; that’s the first time that’s happened in 23 years.) Still, there were still some notable commercials featuring beloved movie stars, reckless driving, and stories that tugged at our heart strings. It’s all here in episode CXX of the podcast.

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Watch all the 2024 Super Bowl commercials. (USA Today)

None of the Big Three U.S. automakers ran a Super Bowl ad this year. (Detroit Free Press

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This episode was recorded by Josh Wilcox at the Brooklyn Podcasting Studio. It was edited by Yessenia Moreno. Our special Big Game theme music is by Nathaniel Goodyear and Michael Hearst.