Feb 28, 2023
It's our annual Super Bowl roundup,
where we analyze the car ads that ran during the Big Game and ask
what they say about driving and, more importantly, U.S. culture.
This year's ads included Will Ferrell cruising through a
post-zombie-apocalyptic Las Vegas in a shiny GMC EV, a heroic
"Binky Dad" who drives a KIA Telluride like no one would ever drive
one in real life, and a parody ad that we thought won the night —
and said a lot about how male fragility and big trucks are
interconnected.
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