Feb 27, 2025
In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean, CGN's Director of Marketing, to break down website best practices for contractors. Your website is your #1 sales tool, but if it’s not structured correctly, it could be hurting your business instead of generating leads.
- Ian shares essential Website 101 tips, covering:
- The real role of a contractor’s website and how to optimize it for leads
- Common website mistakes that turn away potential clients
- SEO basics to improve visibility on Google
- The importance of high-quality images & videos for credibility
- How to structure calls-to-action (CTAs) for higher conversion rates
- Why site speed and mobile optimization matter more than ever
If your website isn't generating leads, this episode will help you identify what's wrong and how to fix it—without hiring a web developer!
Subscribe now and start turning your website into a lead-generating machine!
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