Aug 13, 2025
Most remodelers are pouring money into SEO, ads, or other marketing tactics without a clear plan—and it’s costing them leads, time, and profit. In this episode, Logan Shinholser and Aaron Horner break down CGN’s 6-stage marketing strategy for contractors, helping you pinpoint exactly where you are and what your next step should be. Whether you’re stuck chasing low-quality leads or struggling to stand out in a competitive market, this conversation will help you build a marketing foundation that consistently attracts your ideal clients.
Show Notes
What You’ll Learn in This Episode:
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Why most remodelers’ marketing fails before it even starts
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The danger of skipping foundational steps (and how to fix it)
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How to identify your exact stage in the marketing journey
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The two pieces every strategy must start with:
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Your Ideal Client Avatar
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Your Unique Selling Proposition (USP)
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Real-world examples of contractors who lost jobs—or missed ideal clients—because their messaging missed the mark
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How to confidently decide your next step so you stop guessing and start growing
Who This Episode Is For:
Remodeling contractors—especially those in high-end markets—who
want to stop wasting marketing dollars, attract their ideal
clients, and grow with a strategy that works one step at a
time.
Resources & Links Mentioned:
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Learn more about Contractor Growth Network: https://contractorgrowthnetwork.com