Feb 24, 2021
Boost your conversion rate on Teacher Pay Teachers through Video Previews
A few years ago, Teachers Pay Teachers (TpT) rolled out a new initiative that allows you to attach a video preview to your TpT Products. And ever since, there have been a LOT of questions. Questions like: What can this do for my TpT Marketing? Will a preview actually increase my TpT Sales? And most of all...how do I even get started with video?
Why Video Preview Matters
Video previews are so successful because your customers get to see themselves using your TpT products before they buy them. Think about it. Influencer culture works because we can see ourselves living that life. And the same thing is true for your TpT products. A video allows a teacher to visualize using your products, which means that it will be easier for that same teacher to make the decision to purchase your products.
Meet Chloe Tascoff, the Video Marketing Expert
In this episode, I’ve invited Chloe Tascoff, an expert in the TpT video preview field to share a few powerful reasons why video marketing should matter to you. Chloe started creating videos for TpT sellers in 2019 and, while she has her own store, she also leaned into video production and marketing. Talk about using something you’re good at to diversify your income! You’re going to be amazed. By focusing on video, she tripled her sales in one month!
Listen here and learn what TpT video preview might start doing for you.
In this episode, you will learn:
-What video editing program is easier to use than iMovie…
-Why most people prefer to watch video online
-Which three areas to focus on in order to create a professional-looking video
-Where else you can use your TpT video previews
-And which social media platform is optimized for your videos!
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