Jun 5, 2026
A doula business plan is something most doulas never think to create. Many assume it's for bigger businesses, investors, or bank loans. Truth is, it isn't.
A business plan is the document that tells you whether your pricing makes sense, if the right clients can find you, and if what you're building will last. Without...
May 20, 2026
The phrases "Trust your body" and "Trust birth" are embedded in doula language and doula culture. Most of us have never stopped to question them.
In this episode we look at how these phrases, used without knowing a client's history, can cause real harm.
The research on chronic conditions before and during pregnancy,...
May 7, 2026
Why do cesarean rates keep rising and what does that actually mean for the families you support?
We have to start by breaking down the cesarean rate conversation the birth world has been getting wrong.
From the origins of the WHO 15% figure what it actually said, what it was designed to measure, and why we've...
Apr 23, 2026
Every doula has left a birth or ended a postpartum shift questioning whether their doula skills were actually effective. Nothing went wrong. The client was okay. But something wasn't received the way you intended and you couldn't stop thinking about it on the drive home.
Most doulas push that feeling down and move on...
Apr 10, 2026
Knowing how to get doula clients is one of the first real questions after training ends. And most new doulas are getting the same answer. Network with other doulas. Reach out to providers. Wait.
That advice is well-intentioned. Most doula training does not effectively prepare you for what comes after it. How do...