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Action and Ambition

Nov 30, 2020

Welcome to another episode of Action & Ambition with your host, Andrew Medal. Today’s guest is Angie Tebbe.

Angie Tebbe is the Co-Founder of Rae Wellness, a cult-favorite collection of affordable, evidence-based wellness products. Since its founding in September 2019, Rae has experienced triple-digit-growth by building off of a unique and successful launch strategy as well as maintaining an attainable and affordable presence. Rae was sold exclusively online and quickly garnered a robust digital company among consumers, allowing them to expand their footprint with Target nationwide in January 2020.

You’re going to love this episode. Let’s get to it!

How has Angie mitigated toxic workplace cultures through her brand and personal life? (1:22)

  • Angie believes it the authenticity of her brand and who Angie is as a person that helped her move forward and start a movement through her brand.
  • Two years ago, Angie was at a place where she had an impressive corporate career and with two lovely sons at home. 
  • But she was decreasing her priority list, and she was not taking care of her wellbeing. 
  • Angie had an opportunity to think about what wellness meant to her personally and professionally together. 
  • She thought about how she could bring that together not just for herself but for others going through what she was. 
  • Angie grew up in a holistic household. Her mom was a nurse, and her dad was into Reiki in Homeopathy. 
  • She says fondly that they were the weird family meditating on the lawn in Fargo, North Dakota. 
  • She wanted to honor that with her brand, she left her corporate career to pursue her well being. 
  • She sought to do that in several ways, supplements included. 
  • She believes there is no amount of kale that can replace what women naturally put out. And so, she believes in the power of supplementation. 
  • What she found, however, was that everything was either way too expensive or in the form of something like gummies containing a lot of sugar. 
  • She did not find any brands that spoke to her about what she wanted and needed at that point. 
  • It’s what sparked her idea for her brand, and she put her head down and pursues it daily. 

What challenges has Angie faced since starting her brand? (4:51)


  • The first two years of building a company are quite crazy. 


  • Everybody starting a company would tell you that they were prepared for the fullest, most unforgiving, but fulfilling two years of their lives. 
  • Angie states precisely what it is; you need strong commitment and tenacity; you have to have an incredible mission. 
  • Angie does not believe that just after two years, you are no longer in a startup. She believes startup is a continual process, and your aspirations have to be high.
  • You do sometimes need to ask yourself if this is going to happen, but what is essential for a new leader of a new company or brand, you have to love the process of building it. 
  • You have to be motivated by the challenges, and you have to be tethered, and you cannot forget why. 
  • The why you started in the first place is very important. It’s your ‘North Star’ on the bad days and your ‘North Star’ on the perfect days.
  • Angie believes it takes a different level of love for the process, commitment, and tenacity. 
  • The years will keep coming, and you must see it as the journey it is. 
  • What Angie has found a combination of how she grew up and honoring what she knew about the holistic approach to wellbeing through everything she learned has made starting her company a very fulfilling journey. 

Rae Wellness

Founded in 2019, Rae Wellness quickly became a cult-favorite among women for its affordable pricing and innovative formulas. The brand delivers products that are vegan, non-GMO, and free from gluten, added sugar, artificial preservatives, harmful fillers, and colorants. Rae is also championing nutrition, wellness, and confidence for the next generation of women by providing 5% of all revenue to Girls Inc. – the nonprofit organization that inspires all girls to be strong, smart, and bold through direct service and advocacy.


Connect with Angie: LinkedIn

Rae Wellness: Website

Connect with Andrew: LinkedIn