May 6, 2025
On this episode of Coffee with a Journalist, we're welcoming Allison Murray, newly promoted Senior Editor at ZDNET. Allison shares her journey from staff writer to editor, offering a behind-the-scenes look at how ZDNet has shifted from a B2B focus to covering the latest in consumer technology and disruptive innovation. Listen in as Allison discusses her approach to reviewing quirky, niche tech products—from sunrise alarm clocks to robot litter boxes—and gives publicists insider tips on how to pitch her effectively (spoiler: clear subject lines and bullet points win her over). She also gets candid about inbox management, her pet peeves with off-target pitches, and what it’s like balancing a remote journalism career in Chicago. Whether you’re a PR pro hoping to land coverage or just curious about life at the forefront of tech journalism, you’ll find plenty of practical insights and a few laughs (including the story of a Black Friday casket pitch you won’t want to miss). Grab your coffee and enjoy!