Mar 23, 2023
Sarah Wilson, co-founder of Chip Cookies, turned her pregnancy craving into a baked goods empire. We recently sat down to discuss what inspired the vision for Chip Cookies and the strategy behind franchising her upscale bakery experience nationwide.
Sarah also shares her perspective on balancing life as a working mom of four little ones and highlights how motherhood has made her a better business owner. Plus, she has insightful advice about extracting lessons from ‘failures’ and working through fears that come up at every level of business.
In this episode we talk about:
Building trust and buy-in from your customers
How to know when it’s time to pivot in business
What it’s been like for Sarah to grow her family alongside her business
Learning how to delegate and outsource
The highs and lows of franchising
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Shop Chip Cookies: chipcookies.co
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