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Powerhouse Women

May 11, 2023

After eight years as a blogger and content creator, Venessa Kaufman, aka @wetheclassy, noticed a huge shift in the social media space. What started as a way to build community turned into a marketing engine that was draining her energy and creativity. That’s where The F Word comes in.  

Venessa created The F Word to put the power back into the creator's hands and have an intentional space for catching up with your network. In our conversation, Venessa breaks down the science of social media addiction and how The F Word addresses those harmful effects. We also talk about making bold career moves and understanding what drives your decisions.  


In this episode we talk about:

  • How Venessa made the huge pivot from finance into fashion blogging

  • Trends and changes in social media behavior 

  • What sparked Venessa to create a new kind of social media

  • Venessa’s vision for The F Word and what you can expect when you sign up for it 

  • Features of the app design that eliminate bots and spam content 

  • Why Venessa chose to go the crowdfunding route to raise money for the launch 




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Follow Venessa: @wetheclassy 

Follow The F Word: @thefwordapp 

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