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Dear White Women

Jan 6, 2021

We’re finally done with 2020… but if 2020 taught us anything, it’s that this period of time we are living through will be examined in the history books. Our grandkids will be asking us what life was like during the global pandemic, how strict our lockdowns were, and what we did to stand up against the racial and social injustices that were made so painfully clear during 2020. 

So, as you’re thinking about New Year’s resolutions, which, if you’re anything like us, may include more workout time, less drinking, and more green juices, we’ve got the most important question for you: What side of history do you want to be able to say you were on this year?

We are devoting our first theme of the New Year to answering this question, focusing on why (and how) people should care about others. In doing our research around this topic - and talking to some amazingly smart thought leaders in the process - we’ve come up with some central themes that resonated with us.

Have questions, comments, or concerns?  Email us at

What to listen for: 

  • Anger - how white anger is viewed differently than anger expressed by people of color, and where white anger can be expressed without repercussion (hint: it’s pretty much everywhere)
  • The power of White women and some reasons why concepts that many believe should be central to all women are not supported by a large portion of this voting bloc
  • Conspiracy theories - what makes people vulnerable to them, and what to do about them
  • Empathy - how and why White liberals sought legal equality in the Civil Rights Era without believing Black people to be their equals, and what true empathy might look like

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