Account Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.
This podcast is brought to you by Momentum ITSMA, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about Momentum ITSMA at www.momentumitsma.com
Balancing the legacy of a 240-year-old brand with the demands of
innovation is a delicate art. In this podcast, Janis Fratamico
explains why forward thinking will make customers ambassadors for
your brand.
About the Podcast
A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today’s dynamic marketplace.
Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth.