Account-Based Marketing

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Account Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.

This podcast is brought to you by Momentum ITSMA, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about Momentum ITSMA at www.momentumitsma.com

Ep.68 Roche: Passion, personalization and the future of account-based experiences

Dec 19, 2024

In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.

Ep.67 Riverbed: Bridging the global-regional marketing divide

Sep 30, 2024

In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?

Becks Powell, Senior Marketing Manager, Riverbed

Ep.66 Building strategic partnerships with CxOs

Sep 3, 2024

In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic.

Craig Walker, former SVP, Salesforce and Global CIO, Shell

Ep. 65 Teradata: ABM is both an art and a science

Jul 31, 2024

In this episode we dive into the complexities of establishing and scaling an effective ABM program – including the challenges, strategies, and keys to success.

Ep. 64 Workhuman: Earning a seat at the executive table

Jul 24, 2024

In this episode, Richard Maclachlan, CMO of Workhuman, reveals the innovative strategies and leadership insights that secured his seat at the executive table and established marketing as a key driver of growth.