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Account Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.


This podcast is brought to you by Momentum ITSMA, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about Momentum ITSMA at www.momentumitsma.com

 

 

  1. All Episodes
  2. 2024
  3. 09

Ep. 67 Riverbed: Bridging the global-regional marketing divide

Sep 30, 2024

In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?

Becks Powell, Senior Marketing Manager, Riverbed

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Ep.66 Building strategic partnerships with CxOs

Sep 3, 2024

In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic.

Craig Walker, former SVP, Salesforce and Global CIO, Shell

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