Account Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.
This podcast is brought to you by Momentum ITSMA, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about Momentum ITSMA at www.momentumitsma.com
What does it take to build a client-centric growth engine in an
industry where marketing has long been seen as a support
act? HarshaChachadi shares how FM is rewriting the rules with ABM
– one account at a time.
About the Podcast
Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by MomentumABM, a world-leading B2B growth consultancy and analyst firm.
You can learn more at www.momentumabm.com