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Account Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.


This podcast is brought to you by Momentum ITSMA, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about Momentum ITSMA at www.momentumitsma.com

 

 

Dec 19, 2024

In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.