The Duct Tape Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

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February 2026
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Syndication

Thu, 6 November 2025
AI, Content Strategy, and Building a Brand That Lasts

*This is a rerun of a previous DTM episode.

Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and how marketers can evolve beyond outdated strategies. Listeners will gain actionable insights into building high-converting content, mastering SEO automation, and future-proofing their digital marketing efforts.

00:00 Opening
01:03 Introducing Manick Bhan
01:32 Why Was Search Atlas Created?
03:53 Is SEO Dead?
06:12 Why is Conversion Higher From AI Search Than Google?:07:32 RIsk vs Opportunity with AI Search
09:12 Optimizing Content for Competitive Search
42 How Should Marketers Think about AI Today?
14:28 Quality vs Quanity
17:42 Rented vs Owned Spaces
20:09 Lessons Learned from a Founder

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Direct download: DTM_-_Manick_Bhan__-_Audio_rerun.mp3
Category:Podcast -- posted at: 4:33am MST