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Bright Spots in Healthcare

Jun 5, 2020

As part of its focus on the social determinants of health, CareSource, a health insurance plan serving Medicaid members in Ohio has invested heavily in programs to provide safe and affordable housing to members to improve both individual and community health.

In her role as director of housing at CareSource, Amy Riegel, is responsible for creating innovative approaches to innovative and sustainable approaches to integrating health and housing. In this podcast, Amy discusses how access to safe and affordable housing can improve both the health of an individual and a community. In particular, she shares details of the insurer’s Health Beginnings at Home program, which provides housing to homeless pregnant women in order to decrease infant mortality rates. 

Today’s Bright Spots in Health episode is sponsored by Revel Health, who is innovating how healthcare organizations think about pop health and consumer engagement. In brief, Revel Health focuses on understanding people. They know the populations you struggle with like Medicaid or Medicare Advantage, are NOT about population health — it’s about the individual. And this is the most important point I want to make, they approach healthcare differently, by understanding the values and belief systems of the individual, so they can create a personalized plan to drive positive behavioral change.  It's really a very fresh way of thinking about engagement and SDOH.

If you have ever talked to the most sophisticated agencies on Madison Avenue, the ones that represent the biggest consumer brands you know like Coke, Amazon, Marriott, Apple, you name it … they take a much more sophisticated approach than we do in health care, to identifying consumers, and then understanding the consumer's values well enough to truly influence behavior change, in a way that benefits the brand they represent.  We in healthcare have not been that sophisticated in marketing to the patients who are at the highest risk of costing the most money.  Until now.  Check them out at