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Bright Spots in Healthcare

Apr 26, 2024


Leaders from Ballad Health, Baystate Health, Stony Brook Medicine and Purple Lab share how health systems can take a more sophisticated and consumer-focused approach to attracting new patients. 


Our expert panel leads a thought-provoking discussion on the importance of seeing patients as healthcare consumers and understanding how they make decisions, what motivates them, and how, where, and why they engage with the broader healthcare system. 


You will discover innovative patient acquisition strategies and best practices you can implement in your organization to break through the market clutter, differentiate your health system’s offerings and create a message that resonates with customers.


Themes covered:

  • Consumer Centricity & The Patient Journey

  • Personalized, Data-Driven Marketing

  • Health Equity



  • Ebrahim Barkoudah, MD, MPH, MBA, System Chief of Hospital Medicine and Regional Chief Medical Officer/Regional Quality Officer, Baystate Health

  • Timothy Brown, Chief Communications and Marketing Officer, Stony Brook Medicine

  • Molly Luton, Chief Marketing and Communications Officer, Ballad Health

  • Ted Sweetser, Vice President, Strategy, Healthcare, Purple Labs



We are proud to have Purple Lab as the sponsor of this event. Their support is Instrumental in bringing you this insightful discussion.

PurpleLab is a health tech company that puts valuable healthcare insights in customers' hands, enabling the healthcare industry to drive better outcomes through access to real-world data.