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Bright Spots in Healthcare

Jul 19, 2020

World-renowned endocrinologist Paresh Dandona, MD, PhD discusses the importance of diabetes management and blood sugar control in treating the disease. He shares his groundbreaking research on the treatment of diabetes and the implications the discoveries have not only on patients’ lives but on society as a whole. Dr. Dandona also introduces the innovative certified diabetes educator (CDE) program he established to promote the screening and treatment of diabetes at the primary care level as well as help patients with medication management and controlling blood sugar levels.  Patients working with CDE-Ambassadors saw significant improvement in diabetes control as well as a marked reduction in A1C levels and other cardiac risk factors. He also discusses how this program could be used for the treatment of other chronic diseases.

Today’s Bright Spots in Health Podcast episode is sponsored by Revel Health, which is innovating how healthcare organizations think about pop health and consumer engagement. In brief, Revel Health focuses on understanding people. They know the populations you struggle with like Medicaid or Medicare Advantage, are NOT about population health — it’s about the individual. And this is the most important point I want to make, they approach healthcare differently, by understanding the values and belief systems of the individual, so they can create a personalized plan to drive positive behavioral change.  It's really a very fresh way of thinking about engagement and SDOH.

If you have ever talked to the most sophisticated agencies on Madison Avenue, the ones that represent the biggest consumer brands you know like Coke, Amazon, Marriott, Apple, you name it … they take a much more sophisticated approach than we do in health care, to identifying consumers, and then understanding the consumer's values well enough to truly influence behavior change, in a way that benefits the brand they represent.  We in healthcare have not been that sophisticated in marketing to the patients who are at the highest risk of costing the most money.  Until now.  Check them out at