Dec 1, 2025
Ever been blindsided by a cancellation that just didn’t make sense? This week we’re sharing a raw, real story about a transaction that went sideways—only to come full circle weeks(and $15,000) later.
In this episode, Alissa opens up about a recent experience with a buyer who backed out of a deal unexpectedly. What followed was a perfect storm of assumptions, zero communication, and a text message that dropped a cancellation bomb—with no phone call to discuss it first.
We’re diving deep into the best practices & etiquette for Real Estate Cancellations: when you should call instead of texting, how to manage your client’s emotions, and what happens when professionalism goes out the window. Spoiler alert: it cost the buyer way more than they expected.
This is your podcast therapy session and masterclass in cancellation communication all rolled into one. Because y’all, some deals really *can* be saved—with the right conversation.
Here’s what we cover in this episode:
- The shocking cancellation that inspired this story
- Stats on how often cancellations are happening (hint: it’s more than you think)
- What *should* happen before a cancellation is sent
- What to disclose—and when
- How to exit gracefully and protect relationships for the long game
- Tips for co-op agent professionalism in tricky transactions
Key Quotes & Takeaways
“There was a way to stop that cancellation. The buyer is still interested. They just never had the conversation.” – Alissa
“You owe that agent a phone call before you send a text or an email with a cancellation.” – Katy
“When we do a transaction together, we’re a team. That’s why it’s called a co-op agent.” – Alissa
“If I don’t advise you based on my knowledge, then I’m not doing my job.” – Katy
“Your response sets the tone for your reputation. Handle cancellations with grace and professionalism.” – Alissa
Products, People & Previous Episodes Mentioned:
- [Episode 113: Be the Boss](https://www.hustlehumblypodcast.com/113)
- [Episode 255 & 24: Client Management](https://www.hustlehumblypodcast.com/255)
- [Episode 210: Buyer Consultation](https://www.hustlehumblypodcast.com/210)
- [Email Templates 101](http://emailtemplates101.com)
- [Agent Systems 101](http://agentsystems101.com)
- [Build Your Own Business 101](https://hustlehumblypodcast.com/byob)
- FREE Database Setup Guide: https://www.hustlehumblypodcast.com/starthere
Want to toast someone on the show?
Send us a voice or video message with your name, who you’re
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## 🎵 MUSIC CREDITS
- “Straight A’s” by Connor Price → https://connorprice.shop/
- “The Good Life” by Summer Kennedy →
https://soundcloud.com/summerkennedy/the-good-life
- “Be The One” by Matrika → https://uppbeat.io/t/matrika/be-the-one