Preview Mode Links will not work in preview mode

Savvy Shopkeeper Retail Podcast

Jun 1, 2023

After graduating from law school, finding a traditional 9-5 position, and hating it, Nicole Swartz decided to forge her own path as an entrepreneur by starting a beauty brand. Two years in, she received a cease and desist letter for her brand’s name and had to change everything overnight. 

She realized that she’d forgotten to focus on the legal side of things—and after checking in with her women entrepreneur friends, she discovered that they were also neglecting to protect their retail brands.

Now, Nicole runs Sprout Law, specializing in trademarking brand names, logos, slogans, and other assets for women-owned brands. 

In this special episode of the Savvy Shopkeeper Retail Podcast, Kathy and Nicole discuss what it takes to trademark a retail business name, the upfront and ongoing costs of doing so, and how retailers can legally protect themselves.

For show notes visit

Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper

Follow Kathy on Instagram (@savvyshopkeeper