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Savvy Shopkeeper Retail Podcast

Dec 26, 2019

Here are 7 tips to help you become the best retail business owner you can be in 2020.

To find the offerings mentioned at the end of this bonus episode, please visit Shopkeeper's Academy.

Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper

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Dec 12, 2019

Navigating the world of social media advertising can be daunting for independent retail store owners. With platforms like Facebook and Instagram constantly evolving, it’s easy to feel overwhelmed trying to craft an ad strategy that truly works—or to run ads at all. 

In this episode, I simplify the complexities of...


Dec 5, 2019

It’s no surprise that there is a lot of marketing involved in owning a retail store. But what might surprise you is that marketing your shop doesn’t have to be expensive—in fact, it’s often quite affordable, as long as you can invest some time and effort, too. 

Still, there are some common issues that...


Nov 28, 2019

This episode is all about balance.

In this episode, I go over:

  1. A breakdown of necessary professional boundaries
  2. How to set personal boundaries
  3. The importance of time management

Until the next episode, be savvy and boss up!

Links to articles or resources mentioned in Episode #10:


Nov 14, 2019

The most important thing about your customers? Understanding them.

In this episode, I go over these three things:

  1. Understanding your ideal client
  2. How to keep this person top of mind when creating content
  3. Connecting with your customers on an intimate level

Until the next episode, be savvy and boss up!

Links to articles...