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Savvy Shopkeeper Retail Podcast

Dec 26, 2019

Here are 7 tips to help you become the best retail business owner you can be in 2020.

To find the offerings mentioned at the end of this bonus episode, please visit Shopkeeper's Academy.

Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper

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Dec 12, 2019

Navigating the world of social media advertising can be daunting for independent retail store owners. With platforms like Facebook and Instagram constantly evolving, it’s easy to feel overwhelmed trying to craft an ad strategy that truly works—or to run ads at all. 

In this episode, I simplify the complexities of...


Dec 5, 2019

It’s no surprise that there is a lot of marketing involved in owning a retail store. But what might surprise you is that marketing your shop doesn’t have to be expensive—in fact, it’s often quite affordable, as long as you can invest some time and effort, too. 

Still, there are some common issues that...