Oct 23, 2025
Are Small Business Saturday discounts really worth it? In this episode, I’m breaking down when discounts make sense, when they don’t, and smarter ways to attract shoppers without giving away your profit.
You’ll hear real examples from my own store and other indie retailers, plus advanced strategies for seasoned...
Oct 9, 2025
This is Part 2 of a special 2-part series on competition and product overlap in indie retail. Once you’ve processed the emotions behind a “copycat” moment, what comes next?
In this episode, I walk you through my CLEAR framework for grounding yourself, then share three common paths store owners take when a...