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Change Lives Make Money: The Podcast For Online Trainers

May 20, 2024

What do YOU want to be known for? πŸ€”

In this episode, I'm challenging you to take a hard look at your brand and ask yourself this question. Most online fitness coaches are just posting random content without any real intention behind it. And as a result, they're not in control of how their brand is perceived. 

So how do you avoid this trap and create a brand that truly represents who you are and what you stand for? It all comes down to understanding your core values and the message you want to share with the world. 

Let's create a brand that we're f*cking proud of and inspires people to chase their dreams. πŸ™Œ

Top Quotes:

"What ended up happening was I grew this account to like 60,000 followers on TikTok and I literally was known as the protein CEO, which doesn't seem like a big deal. However, I was trying to become a business coach for online fitness coaches and I'm trying to be the best in the game." (1:29)

"Everything exists in a contrast. There's left, then there's right. There's the north pole, then there's the south pole. There's hot and then there's cold. And when we take that concept and we apply it to our core message, what it really means is it's what do we stand for and what do we stand against." (6:08)

"What are the associations that you have with your brand? Like where you're filming, if you're a fitness coach and you're not filming in the gym, what are you f*cking doing?" (12:34)
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