Feb 24, 2025
Stop being the "tip guy": why most fitness creators fail on social media 🎯
In this masterclass episode, I'm breaking down the three secrets to
successful content creation and why most creators fail to stand out
online. The hard truth? Being good at fitness isn't enough - this
is a marketing game, and the best marketer wins. Period.
I'm pulling back the curtain on exactly how I went from sucking at
content for 6 years to building a $500,000/month business, and more
importantly, how you can avoid making the same mistakes I did.
Because here's the reality: if you're just posting workout tips and
macro calculations, you're blending in with every other fitness
creator out there.
From understanding what social media platforms are actually for
(hint: it's not selling) to the 50-50 rule that will transform your
content strategy, I'm giving you my complete playbook for standing
out in a crowded market.
Top Quotes:
"Online training is a game where the best marketer wins. Period. It
isn't about your level of skill. It isn't about your level of
experience. You are the best marketer, and you get the most
clients, or you don't." (1:43)
"Nobody is going to go spend thousands and thousands of dollars on
the tip guy or the tip girl, when they could literally get all that
information from Chat GPT. People are going to pay you money
because they like the person that you are." (56:10)
"Unless you are entertaining people, you are going to blend in with
a sea of nobodies. And I see a lot of online fitness coaches that
struggle to grow their coaching business because they are not
entertaining people." (0:59)
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For more information on working with me fill out this application:
http://bit.ly/BuildYourOnlineFitnessBiz
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