Nov 27, 2025
Black Friday week is here. Most coaches are scrambling. You're about to learn exactly how to execute.
This isn't theory or motivation. This is the live, tactical playbook for running your Black Friday challenge, closing old leads, handling renewals, and avoiding the mistakes that'll cost you $10K+ this week. You're getting real-time coaching with coaches booking 60+ calls, hitting $16K+ months, and executing four-day challenges with 30+ engaged participants.
From Robert's giveaway that flopped (and how to fix it), to Chris booking 5 calls immediately after his challenge, to Lot going 0-for-9 on sales calls after raising prices - this is what Black Friday execution actually looks like when the pressure's on.
Here's what we break down:
- The exact DM sequence for challenge participants post-live. LJ gets the word-for-word text to send immediately after the final live stream. This converts challengers into booked calls without sounding desperate or pushy.
- Why your Black Friday giveaway bombed (and the one fix that saves it). Robert's giveaway got zero traction because it said "12 week program giveaway" instead of "$1,000 giveaway." Dollar amounts create urgency. Program descriptions don't.
- How to hit up old leads without coming off like a desperate salesman. The framework for re-engaging cold leads: get them to REPLY first, then make the offer. Never lead with "30% off, you interested?"
- The pre-call video that increases show rates by 20%+. Maddie learns the exact video script to send the night before every sales call. This simple touch dramatically reduces no-shows.
- When to raise prices vs. when to fix your sales skills. Lot went 0-for-9 after raising from $999 to $1,200. Felix is closing at 100% and wants to add more to his offer. The market tells you everything.
- The "seven levels of leads" framework. Why type form leads convert at 80% but story poll leads ghost you. Understanding lead temperature is the difference between wasting hours and closing deals.
CHAPTERS:
- 00:00 - Intro: The Challenge Close Strategy
- 01:27 - Robert's Black Friday Giveaway Fix
- 06:32 - Elliot's $16K Month & Athlete Lead Strategy
- 11:25 - Quincy's Challenge Wrap-Up Framework
- 18:08 - Bruce's $11K Month & Sales Conversion
- 24:48 - Kayla's Challenge Execution & Winner Selection
- 28:39 - Carter's $17K Month Ad-Free Strategy
- 34:02 - Jai's Niche Decision: Person vs. Problem
- 45:00 - Maddie's Lead Quality Problem & Pre-Call Videos
- 51:00 - Lot's 0-for-9 Sales Week & Price Confidence
- 55:00 - Daniel's Trainerize Migration Strategy
- 1:01:45 - Gina's $20K Month & Content Creation Rituals
- 1:07:45 - Jared's First 10K Mastermind Call
- 1:09:00 - Carolina's 90% Close Rate & DM Pitching
- 1:17:09 - Chris's $25K Projection & Old Lead Reactivation
--------
For more information on working with me fill out this application:
http://bit.ly/BuildYourOnlineFitnessBiz
------
LET’S CONNECT:
YouTube | @therealbrianmark
Instagram | @therealbrianmark
Facebook | Brian Mark