Nov 20, 2025
Raw coaching calls with fitness coaches solving real business problems in real-time.
Tune in for live problem-solving with coaches at every stage... from struggling with price objections to hitting record months and deciding whether to scale or coast.
You're getting the exact frameworks for re-engaging cold leads, qualifying prospects better, handling the "I need to talk to my spouse" objection, and knowing when to raise your prices vs. fix your sales skills first.
From Katie hitting $14.6K (projected $23K) questioning whether to scale, to Kayla booking 14 calls but leaving $7K on the table with weak objection handling - this is what real coaching looks like when you're building a business in the trenches.
Here's what we break down:
- The psychology of re-engaging past leads - It's not about getting them to buy immediately. It's about getting back on their radar so when you do launch an offer, they're already thinking about you. This works year-round, not just during sales.
- How to push 1% further on sales calls instead of giving up - Kayla gets real-time role play on staying calm when handling objections. The difference between asking for opinion vs. permission changes everything. Most coaches give up the second they hear "I need to think about it."
- Why you should launch sales a week early (not just on the day) - Launch on Monday to capture buyers before they commit to someone else's offer. This principle applies to any promotion you run - early access creates urgency and gives you more selling days.
- The December retention problem every coach faces - Most coaches lose clients during slow periods. Learn the "template program + micro-challenge" framework that keeps clients engaged when they'd normally fall off track.
- When to offer premium programs vs. fixing your sales skills first - Before raising your prices or niching into high-ticket clients, make sure you can convert at 40%+ consistently. Nervin gets coached on targeting wealthier clients while Carter learns about positioning testosterone optimization.
- How to optimize client check-ins when you're drowning - Simple application form fixes that increased conversion, and strategies for keeping check-ins efficient as you scale without sacrificing quality.
Top Quotes:
"The entire purpose of the message is to re-engage them so that they see your content when you launch an offer." - Brian (2:03)
"Just push 1% further than you usually would. A lot of you guys give up on objections as soon as you get one." - Brian (30:01)
"Before I changed my whole offer to target premium clients, what if your sales skills just aren't good yet?" - Brian (38:36)
"Hard work will make you more successful in life regardless of the path you're trying to chase." - Cole (implied coaching philosophy)
CHAPTERS:
- 00:00 - Intro
- 00:22 - Dana's Strategic Re-Engagement Framework
- 03:13 - Katie's Scaling Decision: $15K to $30K+
- 13:17 - Courtney's Challenge Signup Struggles
- 17:13 - Nervin's Premium Positioning Strategy
- 23:32 - Kayla's Sales Breakdown: Leaving $7K on the Table
- 30:01 - The 1% Push: Role Play Session
- 33:31 - Carter's Niche Strategy: Testosterone & Men Over 40
- 41:33 - Quincy's 4/5 Close Rate & Facebook Disable Story
- 49:05 - Marilyn's Promotional Launch Timeline Strategy
- 53:16 - Chris & Candace's Application Form Optimization
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For more information on working with me fill out this application:
http://bit.ly/BuildYourOnlineFitnessBiz
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