Sep 10, 2026
Juan Cruz is the Head of Ecommerce at Mars Men, a 9 Figure DTC men's brand. In this episode, Juan breaks down the landing page and offer testing strategy behind Mars Men's growth. He shares how they prioritize what to test, the offer structures that have moved the needle most, and plenty of actionable tips for DTC...
Sep 10, 2026
Johnny Hickey is the CMO of Perfect White Tee, an eight-figure DTC apparel brand, and a retired NYC firefighter.
In this episode, we talk about how to better listen to your customers to improve your ads, your email, and your entire acquisition strategy. Johnny shares exactly how they do it at Perfect White Tee, and his...
Jul 31, 2026
Mason Bertrand is the Director of Social Commerce at Ridge, the nine-figure DTC brand behind the iconic Ridge Wallet.
In this episode, we talk about how ecommerce brands can use TikTok Shop and social commerce to acquire new customers and scale profitably. Mason shares exactly how they're doing it at Ridge, plus his top...
Apr 8, 2026
Latif Hamilton is the Founder and CEO of SpiritHoods, a leading fashion brand known for its festival-inspired faux fur products. Under his leadership, SpiritHoods has generated over $50 million in revenue and achieved top-three search rankings across major product categories by strategically aligning product development...
Apr 1, 2026
Heather Roach is the Director of Marketing at Original Footwear Company, a leading manufacturer of tactical footwear for military personnel, first responders, and outdoor enthusiasts. In her role, Heather has worked to evolve the company’s approach to SMS from a basic, automated setup to a more hands-on, test-driven...