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Sep 10, 2026

Juan Cruz is the Head of Ecommerce at Mars Men, a 9 Figure DTC men's brand. In this episode, Juan breaks down the landing page and offer testing strategy behind Mars Men's growth. He shares how they prioritize what to test, the offer structures that have moved the needle most, and plenty of actionable tips for DTC...


Sep 10, 2026

Johnny Hickey is the CMO of Perfect White Tee, an eight-figure DTC apparel brand, and a retired NYC firefighter.

In this episode, we talk about how to better listen to your customers to improve your ads, your email, and your entire acquisition strategy. Johnny shares exactly how they do it at Perfect White Tee, and his...