Nov 14, 2025

Today’s podcast is all about videos… and specifically, getting great video testimonials. Rich is going to discuss how to do them so that the people on the videos--your customers!--say things that speak directly to your identity, so that those who are watching get granular, first-hand witnesses that you...

Nov 13, 2025

It’s Throwback Thursday, and here we’ve dug into the vault and pulled out a real gem. This is a webinar that Rich recorded back in 2012 on the topic of creativity in marketing. He’s going to give you ideas on THREE different ways to come up with ideas: 1) Inspiration, 2) deduction, and 3) mismatching. If you’d...

Nov 12, 2025

“Websites are like stained glass windows: they sparkle and shine when the sun is out, but when the darkness sets in, their true beauty is revealed only if there is a light from within.” That’s a quote from Elisabeth Kubler-Ross… well, sort of… the  real quote is about people, not websites–but the point is...

Nov 11, 2025

Okay, we’re back with another real live media buying case study… but, with a bit of a twist. As the name of this episode would suggest, Rich ended up paying more for radio for this client in this market than he’s paid for any radio anywhere, ever… but as you can imagine, there’s a good reason… which Rich...

Nov 10, 2025

Another Monday means it’s time for another installment of our “5 Ways To Monday” series… How would you like to be a recognized expert in your field… and somebody who is sought out online for your expertise and opinions? Well you’re in luck: Today Rich tackles the topic of how to become an online influencer!