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Feb 23, 2024

Rich talks about Raising your Prices and the Big Bill, infusing your identity into all your marketing and more - in this recording of a keynote speech from the Pella Summit in Fort Worth Texas in February of 2024

Feb 22, 2024

Rich explains how Little “Davids” can take out big Ole “Goliaths” in business.

Feb 21, 2024

Rich walks a contractor who is interested in TV and Radio advertising, thru Identity, explains why they can destroy their competition, and why nobody cares what brand of window you sell.

Feb 20, 2024

Do you have a plan to keep your business and marketing going if something unexpected happens to you in the future?

Thats whats on Rich’s Mind today - and he has some helpful thoughts for you.

Feb 19, 2024

How can you laser focus your marketing efforts on a small geographic area - and reap the benefits of hitting your prospects over and over and over with your Identity? Rich has 5 ideas for you today…