Oct 31, 2025

It’s Random Friday, that weirdly interesting podcast episode we run every month or so where RIch aggregates a bunch of little nuggets that don’t really warrant an entire podcast, but are certainly worth talking about. Today Rich covers diverse topics such as billboards, putting friction in your lead forms, how...

Oct 30, 2025

It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. You’ve heard Rich on the podcast talking about financing before… you know, how you should integrate the discussion into your salesperson’s opening, and talk about monthly payments from the git go. Today’s podcast...

Oct 29, 2025

This one starts off as a strategy call… where you’ll hear a contractor talking about a whole lot of unethical things that are happening in his market with his competitors lying to consumers and causing them to have problems with their insurance companies. Then, just as he’s getting worked up… the recording goes...

Oct 28, 2025

Today’s episode is a bit of a changeup… you are going to listen in on a conversation between Rich and one of his senior copywriters, Nick, as they discuss possible slogans for one of their clients. You’ll find this process both fascinating and inspirational. Well, not inspirational like “Now I want to run...

Oct 27, 2025

Another Monday means it’s time for another installment of our “5 Ways To Monday” series… The economy’s tightening—so should your business. Scrutinize workers, sales reps, suppliers, expenses, and marketing to boost efficiency, cut waste, and maximize profitability without losing momentum in slower economic...