Oct 3, 2024

Todays Throw Back Thursday is about Credibility - how to build it, keep it and not kill it with your customers.

Sep 26, 2024

Rich is going to show you how to get inside John Smith--your prospect’s--head… and then write headlines that capture what he’s thinking and put them on paper.

Sep 19, 2024

On This TBT episode, Rich covers a topic he calls “the educational spectrum,” which is a way to quantify how ready a prospect is to buy… and then adjusting your messaging to say the right things at the right time.

Sep 12, 2024

On This ThrowBack Thursday, Rich identifies 4 things you need to be doing that will make 80% of the difference in your marketing.

Sep 5, 2024

On This ThrowBack Thursday, Rich shows you ways to get more and better and higher paying customers by actually SERVICING people BEFORE they become paying customers.