Aug 11, 2025
In this episode of Built by Business, I break down two
powerful (but underrated) Amazon PPC features that most sellers
still aren’t using: Bid Performance Estimates and Keyword Groups.
These tools can help you make smarter bidding decisions and unlock
better keyword targeting in 2025.
You’ll hear a couple behind the scenes clips of real consulting
calls with brand owners facing common concerns that advertisers
have on Amazon.
Whether you're brand new to Amazon Ads or already scaling a brand, you'll learn how to:
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Predict impressions before you bid using Bid Performance Estimates
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Quickly launch high-performing keyword campaigns with Keyword Groups
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Avoid common mistakes that raise ACOS and burn budget
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Shift your mindset from ACOS-chasing to long-term TACOS improvement
This episode is sponsored by the Amazon Ads team. #Ad #AmazonAds