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EDGE

Your weekly playbook about the inner game of building a business. Making business owners happier, happier and richer. Hosted by Brandon White

Feb 19, 2021

Using a marketing premium to increase sales is an old school marketing technique that has just as much power to convert people into customers as it did twenty years ago.

I explain how two companies use premiums successfully, and how one of them got me to buy their subscription product just two weeks ago.

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Feb 9, 2021

Customer lifetime value (CLTV) is an important metric to measure as Entrepreneurs grow their company.

In this episode I explain all about this key performance indicator (KPI). Specifically I go over:

  1. what CLTV is
  2. how to calculate CLTV
  3. how you can use CLTV to predict your sales growth and set revenue goals for your...


Feb 5, 2021

Average revenue per user or average revenue per unit (ARPU) is the average amount of monthly revenue that you receive per user or per product.

In this episode I explain all about this key performance indicator (KPI). Specifically I go over:

  1. what ARPU is
  2. how to calculate ARPU quickly
  3. the limitations of ARPU 
  4. how you...