Preview Mode Links will not work in preview mode

Fashion Crimes Podcast

Aug 24, 2023

Is your makeup making you look older? 

Did you know that wearing makeup that was once fashionable or using old makeup techniques might actually make you look older? #UMNO

But with a little revamp and some inside knowledge, you can learn how to look younger as each day passes, or at least look like you are aging gracefully. #SIGNMEUP 

With the help of this week’s special guest, Makeup Artist, Skincare Expert, and Beauty Educator Allyson Wisel, we take a look at how the wrong makeup or techniques can add years to your look without even realizing it - and how just a few adjustments can start turning back the clock with ease.


Our guest is a beauty industry powerhouse with extensive experience in education and selling for well-known global brands such as MAC, Trish McEvoy, NARS, Laura Mercier & Dermadoctor.

She began her career in artistry in 2005, working at the Trish McEvoy Counter, followed by Laura Mercier, MAC & NARS. As Director of Sales & Education for Dermadoctor, she conducted training all over the US and continues to utilize her makeup skills, demonstrating makeup techniques on The Today Show, Fox and Friends, and Dr. Oz.

As a full-time makeup artist, Allyson now does makeup for clients on CNN, MSNBC, YES Network, and NBC. In addition to working in TV, she also works with corporate and commercial clients, private clients, and on film projects, and regularly works with NYC photographers and modeling agencies.

And she has done Holly's makeup in the past...but since she won't live in Holly's bathroom we have to have her on the podcast to give us some refreshers. #letsbehonest

Allyson believes that cultivating genuine relationships with her clients, in addition to her passion for makeup, is what is enables her to give her clients confidence through makeup!  


Start with your foundation and create a blank canvas. Fix thinning brows with a natural color and products to help fill and set them.  

To fix hooded eyelids, focus on elongating. Place your shadow in the crease of your lid and pull up. Using eyeliner can also give more definition to your eyes. Applying liner in the upper lid waterline can make you look like you have thicker lashes. Eyeliner opens the eye and can make them look bigger.

Allyson shares more techniques and some of her favorite beauty products to help you avoid makeup mistakes that make you look older!

Be sure to head over to Holly’s Pinterest Board created just for you for all the products mentioned in this episode!


In case you missed the WORLDWIDE RELEASE PARTY for Holly’s new book…. Holly has just published a new style guide: Stop Making These Fashion Mistakes!

Makes a great gift for those who need it, and those who don't know they need it. This will be a game changer for anyone who could be struggling with their style. This book was written for you!

It is available on Amazon – and is already a BESTSELLER!! Get your copy today! #YYYAASSSSS

As always, please listen to the podcast wherever you like to listen and recommend us to your friends and family. If you sign up for our newsletter, you get all this free fashion content, delivered straight to your inbox. Every. Single. Week. Don't know how your day can get any better!

Thank you for being our Fashion Besties!

Xoxo – 

Holly Katz