Sep 18, 2025
What's the one thing that literally shapes how your
clothes look and how you feel every single day? Your bra. Your bra can be your fashion bestie, and we'll show
you how. #yyyaasssss
▶️ Watch this episode of
Holly in action on our YouTube
channel. That would be fab. And please consider
subscribing to get new videos every single week!
You're in luck, because this week on the Wear This Not That
Podcast, Holly is breaking down the latest trend you
cannot ignore—wireless bras and comfort-first
lingerie.
Whether you've already jumped on the wireless train
or if you need more convincing, fashion fact: underwire is no
longer the only game in town, and the fashion industry has finally
caught up with what women really want: support,
inclusivity, and comfort that doesn’t compromise style.
#TRUTH
🎉 In This
Episode:
• The Bra Evolution: From scratchy training bras
to Victoria’s Secret push-ups of the 90s, Holly shares her own bra
journey and how the industry has shifted.
• Why Comfort is the New Sexy: The
pandemic changed how we dress, and wireless bras took center stage
as women ditched restrictive underwires for fabric innovation,
stretch, and breathable designs.
• Brands to Know:
o HoneyLove
– known for supportive, size-inclusive shapewear and wireless bras
that don’t sacrifice lift.
Holly got some free samps, including a tank with a
built-in wireless bra that she swears feels like wearing nothing at
all. IT. IS. BEYOND. More on them (and a founder interview!)
coming in the next few weeks!
• Fabric & Fit Innovations: Memory foam cups,
adaptive elastic, stretch lace, organic cotton, bamboo blends, and
recycled fibers—wireless bras are high-tech and eco-friendly.
• Inclusivity First: Expanded cup and band sizes,
adjustable straps, racerbacks, and options that work for women of
all body types, including breast cancer survivors.
• Styling Comfort-First Lingerie: Well, this is a
new term we just learned about. How bralettes and fashion-forward
wireless bras are showing up under blazers, sheer tops, and even as
outerwear—athletes and celebs are making this look
mainstream.
• Luxury Wireless Options: Not just budget
basics—#howboutno
Comfort-first lingerie is now being embraced by
high-end brands and department stores with celeb
endorsements.
🚨 Holly leaves us with this
truth: Comfort is the new sexy. Learn it,
live it, love it.
Whether you’re a die-hard underwire fan or ready to
roll the dice on wireless, it’s time to explore the styles and
fabrics that make you feel confident, supported, and stylish.
Because you deserve a bra that supports not just your
outfit—but your life.
Past Episodes to
Revisit:
•
EP 114: Interview with Skye Ostreicher
– Otherwise known as
The Political
Personality, Skye is the host of City & State’s online video
series,
Political Personalities with Skye,
where she brings a fun flair to New York state and local government
conversations—and yes, fashion plays a role too!
✨ Don’t forget! You can shop
curated looks and Holly’s fashion must-haves at wearthisnotthat.shop.
🎧 Listen to the Wear This Not That
Podcast wherever you get your podcasts.
▶️ Watch Holly in action on our YouTube
channel.
📸 Follow along (and DM us your bra
journey!) on Instagram: @wearthisnot_that.
