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Leadership Lab with Dr. Patrick Leddin

Dec 1, 2021

Often called Patagonia’s storyteller, Vincent has been with the company since 1973. Vincent wrote the company’s initial ad copy, led Patagonia’s sales and marketing efforts for two decades, co-authored The Responsible Company with Patagonia’s founder Yvon Chouinard, and taught employees at every level about the history and culture of the organization.

Patrick revisits his conversation with Vincent when they talk about leading with conscious and conviction.  You can learn more about Patagonia at Also visit