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Leadership Lab with Dr. Patrick Leddin

May 11, 2022

Jessica Kaplan and Zoe Antell, are passionate about the fashion industry and female empowerment. As Vanderbilt University students, they launched Ready Dress Go to address an unmet need in the market.

“We discovered there is a significant gap in the retail market for college-aged women in need of business attire that is appropriate for networking, interviewing, and working while also being stylish and highlighting the uniqueness of each individual.”

Jessica, Zoe, and Patrick discuss understanding customers' needs, putting together a solution to address gaps in the market, and working with others to build something worth building.