Jan 31, 2023
With today's
guests,
Erin, a full-time
traveler and copywriter believes powerful copy is the key
ingredient to an intentional life and business as it's the
cornerstone to connecting, standing out & converting clients so you
can live a freedom-based lifestyle. She's currently calling Mexico
home for the winter and when she's not working or traveling you'll
find her hiking a mountain or inside a yoga studio.
Brannan Arnett is a Brand Strategist & Designer based in Asheville,
North Carolina, where she lives with her husband, 14 year old
pup, G. She is the Founder & Creative Director of Golden Hour
Designs, a Brand Consultancy she founded from her kitchen table in
the summer of 2019. She helps business owners use strategy and
design to communicate their value and convert folks into avid brand
fans - fostering long-lasting brand love and loyalty. Her decade
spent teaching in an experientially-based classroom taught her the
power of building trust with what she calls the 4 C's of branding:
Consistency, Clarity, Cohesion & Conciseness. She believes trust is
the ultimate currency, and harnessing the simplicity of the 4 C's
allows brands to build trust and convert users into customers, for
life. She's an enneagram 7, mom-soon-to-be and one-time van-lifer.
When she's not working with clients she adores, she's traveling,
practicing yoga or hunting down sweet finds at her favorite thrift
store.
In this
episode, we cover…
- risk vs reward and how
both have played out in their own businesses
- Erin and Brennan's
journey including how they got started, how their business evolved
and how they got to where they are today
- the biggest pivotal
moments in their business thus far
- how they handle taking
big risks and assess what to do
- what is required to
see success from multiple different opinions
Quotes
"Your identity is more so what you give yourself it
is how you see yourself, And it's also more so who you are. Versus
personality is more of how you portray yourself or live out your
identities, it's how you behave, not always who you are. So when we
label this, one of the easiest ways I've looked at this is identity
is who you are, personality is what type of person you are or how
you show yourself to the world. This is an important distinction to
make because a lot of who we currently think we are, is just
learned behavior."
"When we change our identity, it is guaranteed, and
it is natural that your behaviors are going to change as well in
accordance and in alignment with the identity that you're
choosing."
Links &
Resources Mentioned in this Episode
Laptop Lifestyle Co
Links: