Aug 26, 2025
Every campaign has it: that shiny "more reach, lower cost" lever that looks like marketing gold but really just siphons your budget into digital quicksand. We pulled it. The metrics looked fantastic. And that's exactly how we knew we'd been had.
In this episode, Rob breaks down a real-world lesson in false signals,...
Aug 19, 2025
AI is rewriting the rules of analytics. Copilot can pull answers straight from your semantic model and bypass the dashboard entirely. But for all the tech fireworks, the same old truth holds: communication is still the hardest part. Stakeholders don’t always know what they want, builders don’t always know how to...
Aug 12, 2025
Two hundred episodes in, and we're done with the warm-up!
Episode 200 finds Rob flying solo and pulling zero punches on the question everyone's quietly asking: what's the future of data work? No anniversary nostalgia here, just uncomfortable truths about AI bootcamps at Starbucks, semantic models going naked, and why...
Aug 5, 2025
Most of us have been in the trenches long enough to know when something's about to flip the script. And brother, we're standing at the edge of a cliff most data folks don't even see coming.
Rob Collie thought he had Power BI figured out. Then Copilot did something impossible; it cracked a question that should've left it...