Jun 24, 2025
In this episode of the Measure Success Podcast, Carl J Cox speaks with Perry Marshall, author of 80/20 Sales and Marketing, about why the Pareto Principle is more important—and misunderstood—than ever.
They dive deep into why 80/20 now looks more like 95/5 in our digital world, how tech is amplifying inequality, and...
Jun 17, 2025
Most sales teams are working with bad data—and it’s costing them revenue.
In this episode of the Measure Success Podcast, Robert Kall, CEO of Cien, explains how AI-powered sales intelligence is helping companies clean up their CRM data, improve forecasting, and drive more conversions.
Key insights:
✅ How bad sales...
Jun 10, 2025
Scaling a business takes focus, consistency, and the right people.
Gui Costin, founder of Dakota, built a $40 billion sales and marketing firm by staying committed to long-term strategy and execution. In this episode, he shares how he grew his business, built an effective sales team, and created a system that works.
Key...
Jun 3, 2025
A sock company that changes lives? Yes.
John and Mark X. Cronin, the team behind John’s Crazy Socks, prove that a business with heart can also be a business that thrives.
In this episode, they share their journey from a small startup to a global brand, all while prioritizing inclusion, impact, and customer happiness.